ISBN: 0471749184. Selling the Sea: An Inside Look at the Cruise Industry by Bob Dickinson and Andy Vladimir was published by Wiley; 2 edition on April 27, 2007.
This book is an insiders of view of what makes the cruise business and travel agencies tick; Bob Dickinson is President and CEO of Carnival Cruise Lines.
It covers topics like the impact of technology on the industry, niche markets, latest ship design and interviews with the people who operate today's cruise liners.
